Most of the vast native prairie that originally covered over more than 300 million acres of the Great Plains has been lost to conversion to agriculture and development. The grasslands that remain have been degraded by a range of factors, including invasive species encroachment, urbanization, energy development, and unsustainable livestock management practices. As a result, grassland birds have suffered an unparalleled decline over the past half century. This calls for Audubon's action.

Prairiebird Pastures is proud to partner with the National Audubon Society in this effort and is committed to sell only beef certified under the Conservation Ranching Program Seal. 

To combat the negative effects of grassland degradation and to keep grass on the landscape---Audubon has developed the Conservation Ranching program. This market-based conservation approach offers incentives for good grassland stewardship through a certification label on beef products.

Grazing and the Enviroment

Grazing animals have been an integral ecological part of grasslands for eons, and cattle can effectively mimic the role of bison in enhancing diversity across the landscape. By adopting regenerative grazing approaches, cattle grazing can actually build soil, sequester carbon, reduce water runoff, and create ecosystems that are more resilient to drought. 

Sustainable Grazing Impact

This program will support more sustainable ranching livelihoods, resulting in more grassland birds, cleaner streams, healthier soils, more pollinators for plants, and more carbon stored in plants and soil.

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